ACCORDING to destination Volume and Value research carried out for Essex in 2017, it was a particularly prosperous year for tourism in the county.
Official statistics from an approved tourism model, show that more visitors are coming to the county, and day trips and visits have increased by 6.9% from just over 49.1m to 52.4m; and whilst over-night stays have decreased slightly, visitors are seen to be spending more whilst they are here, as actual spend increased from £1.8bn to £1.9bn, an increase of 7%.
The total value of tourism to the county is just over £3.3bn in comparison to £3.1bn in 2016 – a 6.3% increase.
The tourism industry in Essex is a large employer and employs 64,649 people (9.4% of all employment, 60,863 in 2016), an increase of 6.2%.
Lisa Bone, Strategic Tourism Manager for Visit Essex said “We are delighted to have had the biggest year on year growth ever. These figures show that tourism contributes a substantial amount to the local economy and it is heartening to see such positive figures. Essex is a fantastic destination for day visits or short breaks and with Christmas nearly upon us, I would really recommend people wrap up warm, get out and discover new parts of Essex not previously visited”.
As a result of these figures, Visit Essex are planning a campaign to promote short breaks to the county in 2019, ensuring that Essex remains a leading tourist destination in the East of England.
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