Stop. Swap. GO! campaign launched to help Harlow residents make the change to sustainable travel

Stop. Swap. GO! campaign launched to help Essex people make the change to sustainable travel

A NEW sustainable travel campaign aiming to make it easier for people in Essex to switch from cars to sustainable travel, such as walking, cycling and using the bus has been launched by Essex County Council.

Stop. Swap. GO! is a campaign led by Essex County Council, aiming to drive behaviour change and increase sustainable travel in the county. The project launches today (Monday 6 July) and will feature content across the official Stop. Swap. GO! social media channels, with a new website going live on Wednesday 8 July.

The aim of this campaign is to make it easier and more motivating for Essex residents to switch from car to more sustainable travel choices in the future.

This campaign builds upon temporary work which is now installed in town and city centres across Essex which increase space for social distancing and encourages walking, cycling and bus use.

As part of the campaign, residents from across the county will be able to share their own sustainable travel stories and tips on social media, find further information on local cycle and walking routes, tap in to initiatives and resources, and sign up to take part in a ground-breaking 60-day sustainable travel challenge, where prizes are on offer. The campaign will grow and develop over time.

Stop. Swap. GO! will also work in partnership with local bus operators to increase bus use within the county, feeding back information from its community, to make it easier for people to use buses. The campaign will be informed by both the latest research into travel behaviour and behavioural science insights.

Cllr Ray Gooding, Cabinet Member with responsibility for Sustainable Travel, said: “As we come out of lockdown, we have a once-in-a-generation opportunity to greatly improve our air quality and our health as well as the life opportunities for the next generation.

“The way we do all these things is by helping people to switch from car travel to active and sustainable travel, walking, cycling and using buses. To create that behaviour change we need a framework for people, communities and businesses to engage with, a space to share experiences, tips and encouragement.

“Stop. Swap. GO! will provide that framework, building on Essex County Council’s already forward-thinking strategic travel policies and initiatives. This campaign will allow all residents to share their travel stories and create a community which can work together to improving active and sustainable travel in Essex.”

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