THE POPULAR cycling hub, Highways Cycles, are expanding into the town’s high street. 

The store will open its doors mid-August, with special deals, throughout the month to celebrate. 

Highways Cycles first began trading in 1978 and has grown to be Hertfordshire’s largest independent bike, and e-bike specialist, and over the years, has become the local champion of family friendly cycling, with their unrivalled knowledge. 

Owner, Adam Simmons, said: “Highway Cycles has been active in the Bishop’s Stortford community for many years, with our pop-up retail display at the Jackson Square shopping centre, showcasing our range of bicycles to the people of Bishop’s Stortford, and also sponsoring local Birchwood High School student, William Gilbank.”

He added: “We were always amazed how keenly we were received and how much need there was from the cycling community, for a quality and customer-focused bike shop. We’ve already had many people visit us from Bishops Stortford, so we’ve been on the lookout for the right location since then. So, when we saw the Paperchase building become free, we were super excited. We are really working hard to get engaged with the local cycling community, just as much as we have in Hertford, and are already working with local groups, creating a focus point with events and workshops, for cycling enthusiasts.”

The local store will mimic its Hertford partner, in being more than a traditional bike shop, offering a wide range of services, including bike repair and maintenance, and the latest accessories, for all levels of rider.

Wendy Dorling, President of the Bishop’s Stortford Cycling Club, said: “We are looking forward to welcoming Highway Cycles. Having a cycling store in Bishop’s Stortford, just a stone’s throw from where our club meets, will be great and, as a fair few of our members tend to have to travel further afield, when they just need something on hand, it’ll be fantastic for us, as well as the wider cycling community.”

On opening, the store will provide the same services to that of Hertford, with Cytech certified, and Bosch and Shimano certified mechanics.  There will be a broad range of bikes, that will focus on electric, and road, with a selection of hybrid and mountain bikes, too.

Graham Oxborrow, Co-Convenor of Cycle Stortford, said: “Cycle Stortford is campaigning for safe and sustainable active travel routes in and around Bishop’s Stortford. We are really excited that Highway Cycles is coming to our town, as they will provide riders of all abilities with the means to enjoy cycling in the area.”

Bishop’s Stortford Highway Cycles will open every week on a Tuesday, through to a Saturday, from 09:00 to 17:30, and Sunday 10:00 to 16:00.

For more information, visit: www.highwaycycles.co.uk  

Images courtesy of Highway Cycles Facebook page.