Princess Alexandra Hospital: Over £43,000 spent on “communications review”
News / Mon 12th Feb 2024 at 09:15am
LAST summer, Your Harlow’s editor was invited to take part in a communications review in respect of Princess Alexandra Hospital (PAH) and the “Trust’s communication function”.
He spoke for about an hour to a representative of a PR company called Hood and Woolf, employed to undertake said review.
He did try to keep it positive, highlighting the positive as well as pointing to a number of “development needs”.
Interestingly, one of his recommendations was that if there is a problem coming down the line, pick up the phone. It helps to talk.
Of course, if you don’t perceive it to be a problem then….(see Las Vegas for details).
At the end of the year, we wondered what happened to the report?
On December 6th, we asked the Director of People, OD and Communications, Ogechi Emeadi, a number of questions re the report.
Ms Emeadi replied on December 29th telling us that an “internal report had been submitted”.
But soon after that, we noticed that the company commissioned to do the report had been paid by £800,000 by the Norfolk and Suffolk NHS Foundation Trust (NSFT) for communications functions.
So that got us wondering how much did the comms review in Harlow cost?
We submitted a Freedom of Information request. The answer was £43,480.29
That’s nearly £100,000 spent on trips to Las Vegas and a communication “review”.
A man once said:
Question: What’s the difference between knowledge and wisdom?
Answer: Knowledge is that a tomato is a fruit. Wisdom is not to put it in a a fruit salad.
Perhaps if the top bosses at PAH had spent that £100K on some more nurses in A&E, them there would be less need to have Press Relations consultants? The top managers at PAH should be punished with a week spent cleaning floors and toilets, making beds and pushing trolleys around so that they know what real work is all about.
Keep telling us the NHS is strapped for money. It is not it is a black hole of government funding, it is an allocation issue which is the problem. Funny no other country has ever copied the NHS and there are plenty of other much better free at point of use systems in the world. Lets just admit the NHS cares only about the NHS and not its patients, lets stop it being the national religion and actually talk about what it does well and what it does badly and work out how to really reform it.
There is a great danger in criticising the spending of money without understanding the greater need. Where it is a private company that is a matter for the shareholders. Public bodies are different as are charities. Public bodies spend OUR money so should be accountable to us. Charities may also receive public money eg council tax reductions, grants, no corporation tax so should also be accountable. In the instance of the article, it would seem circumspect for PHA to comment particularly on the communication issue. In fact I have come to the conclusion that these latter bodies should hold an AGM as companies do. This would help us all to better understand the circumstances, Ryan Air believes that no publicity is bad publicity, such meetings could well encourage more people to take an interest and contribute.
Hello ADAM! PLEASE DO TELL US MORE ABOUT OTHER COUNTRIES DELIVER FREE AT PINT OF USE SYSTEMS. WHO, WHAT, WHERE?