ON THURSDAY evening, Redchurch Brewery was positively buzzing with creativity as Opportunity Harlow members took part in our summer SME Marketing Essentials event.

The evening began with networking whilst enjoying locally produced pizza and refreshments. Plenty of new connections were made as conversations flowed.

Their first speaker, Emma Knewstub, founder of Magnificent Stuff provided guidance on how to create a one-page marketing plan by breaking it down into three distinct areas: Acquisition, Retention and Loyalty. Emma’s Magnificent Marketing Plan handout provided space for attendees to answer questions in these three areas to help stimulate creative thinking and ideas that they can input into their own plans. Questions include how to identify your perfect customer, and how to encourage referrals.

Two Opportunity Harlow members Stort Valley Spirits and Geek Life Coach took part in Emma’s interactive presentation enabling the audience to think about real life examples of how to find, nurture and convert leads.

For further details of the evening, click below.