AS WE hit a cold and snowy February, keeping to a diet may be tricky. Matt from Body Fresh Fitness has a few words on what the word diet means.

Matt said:

The fact is, losing weight is all about calorie consumption and calorie expenditure. If you take in more calories than you expend, you will gain. But if you expend more calories than you take in, you will lose weight..

Unfortunately various companies and media will try and complicate this fact by keeping people as far away from the principal (a calorie deficit) as possible..

Why would they do this? To make money of course..This Causes confusion and keeps the everyday person looking for answers to weight loss. This allows for people to take advantage of you and make money off of your confusion, selling you products that they claim helps lose weight. .

Most of the reps selling weight loss products have zero nutritional qualifications and rely on google and Social media as a source of information to justify selling it. .

Always look at achieving the basics. Eat less and move more is a good start. .

Look to find a qualified coach that can help bust the myths and give you sustainable tools to help you move towards a healthy approach for losing the pounds. .Be careful out there. There’s lots of pyramid schemes, and companies selling some pretty damaging products.

For more details on Body Fresh Fitness, go to

http://bodyfreshfitness.co.uk