Harlow Council joins forces for environment week in town

Communities / Tue 8th Sep 2015 at 12:14pm

Enviro WeekHARLOW Council has joined forces once again with other Essex Councils and fast food businesses to continue the battle against litter with a new follow-up to last year’s highly successful Love Essex campaign.

The Love Essex campaign was officially launched in Harlow yesterday (Monday 7 September 2015) as part of the Community Week of Action which aims to highlight what the Council and its partners do to keep Harlow clean and safe and what local residents can do.

This year, more than 300 local businesses across Essex, Suffolk and Kent are all joining the campaign with the same objective: to combat litter and put pressure on offenders to change their anti-social behaviour.

The businesses backing the campaign include Britvic, Chelmsford Star Co-operative, Coca-Cola, Costa, Domino’s, Helping Hands, Highways England, Keep Britain Tidy, KFC, McDonald’s, RP2 Global, Smith Anderson, Tesco and Wrigley.

With Council budgets depleting every year, the demand and pressure on services such as street cleaning rises. The ultimate victory would be to eradicate the littering bad habit, however as the trend in ‘eating-on-the-go’ continues to grow, so does the battle against litter. The Cleaner Essex Group is determined to tackle the problem and knows that the joined-up approach has been tried, tested, and most crucially has brought results.

This year’s campaign reminds people to bin their litter responsibly, or risk a fine for littering from £75. Following the success of the Essex-wide 2014 ‘Littering… it’s not pretty’ campaign, the partnership is growing in size and strength, with partners campaigning together under the banners of Love Essex, Love Suffolk and Love Kent.

From 24 August 2015 until the end of September 2015 posters and fast food packaging carry messages to different target audiences, to show that binning your litter is smart, classy, cool, and above all a pretty easy thing to do too.

Councillor Emma Toal, Harlow Council’s Portfolio Holder for Youth & Community, said: “Every day a piece of litter that doesn’t make it into a bin or rubbish that is dumped around the town costs the Council money to collect. Every year Harlow Council spends close to £2m cleaning up Harlow’s streets and housing estates. Money that could be saved to protect other services if a minority of people didn’t drop litter.

“Not only does litter make Harlow look bad it costs money that will have to be found from other services to clear it up and this is why we are part of the Love Essex campaign.”

As more retail giants join the incumbent force to take a stance against littering, Cherry Lewis-Taylor, McDonald’s franchisee, said: “As a local businesswoman I’m really proud to be supporting the second Love Essex litter campaign and am confident that it will build on the success that we achieved last year. I’m passionate about protecting the environment and employ several full time members of staff who carry out at least three litter patrols every day of the year. I see the negative effect litter has on the local area, first-hand, so I am delighted that the Love Essex, Kent and Suffolk campaign is bringing together every single McDonald’s across the three counties, individuals, and even more local businesses to raise awareness of the issue.”

Allison Ogden-Newton, recently appointed Chief Executive of environmental charity Keep Britain Tidy, said: “It is fantastic to see the Love Essex campaign going from strength to strength and the model being adopted by other counties. Campaigns like this, which see local authorities, charities, businesses and communities working together, are the best way to tackle the problem of litter that blights our streets, parks and beaches.”

As well as picking litter residents can report litter, fly tipping, broken glass and other enviro-crimes to www.harlow.gov.uk/report

Residents can also get involved in helping to improve Harlow through volunteering; more information on the opportunities available can be found at www.harlow.gov.uk/get-involved

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