AS we begin to adjust to a new normal, many of us are looking forward to venturing out to enjoy the little moments missed in life, such as catching up with friends and eating out in coffee shops and restaurants.
Research has revealed that one in six consumers have missed picking up a barista-crafted coffee during lockdown and Costa Coffee is the brand they’ve been craving**! With over 2,000+ Costa Coffee stores reopening from the end of July and 1,700+ Costa Coffee stores available for eat in, customers are now able to enjoy a perfectly handcrafted hot drink or food option from the nation’s favourite coffee shop* for FREE.
The offer which runs until the end of July, will gift new and existing users of the Costa Coffee Club mobile app 300 points, equivalent to £3, which they can spend on a drink – or food – of their choice in any participating Costa Coffee store across the UK. The points are live for 12 months, so customers can pick up their free drink at their leisure.
New normal, new routines
The survey by Costa Coffee also revealed that the average adult experiences four ‘highs’ each day, including sitting down to enjoy a hot drink in peace, listening to the radio in the morning and getting into fresh bedding at the end of the day.
Our daily routines may have changed in recent months, however 77% of still wake up looking forward to the first hot drink of the day – which is now enjoyed at 08:53am. This caffeine boost sets us up for the day, as 62% of consumers state that their mood perks up after enjoying this little moment of bliss.
The survey also revealed that 78% think it’s important to treat yourself to the things that make you happy each day, and with consumers enjoying an average of two crafted barista-crafted coffees per week, there’s no better time to get your free Costa Coffee drink on the house!
Neil Lake, Managing Director of Costa Coffee UK&I, said: “As we continue to safely re-open more stores, we’re delighted to be back and part of people’s ‘normal’ routines. We know that enjoying the familiarity of a handcrafted Costa coffee can often be the difference between a good day and a not-so-good day.
With over 2,000+ stores re-opened and 1,700+ offering an eat-in area, customers can now enjoy relaxing in store and catching up with family and friends – simple pleasures that we all perhaps previously took for granted. We want to encourage more of these missed moments and so as well as a free drink, we’re passing back the VAT saving to customers AND from 3rd August-31st August we’re also operating the ‘Eat Out to Help Out’ Scheme, so customers can enjoy their favourite sweet or savoury menu item, for less.
“We hope that customers not only enjoy treating themselves to a drink, on us, but also look forward to meeting up with friends and family in-store again. A barista-crafted morning or afternoon pick-me-up has clearly been missed by millions and we can’t wait to welcome everyone back to our stores.”
How to get your FREE coffee:
Until Friday 31st July 2020 any new customer who downloads and registers with the Costa Coffee mobile app will receive 300 bonus points instantly (equivalent to £3) to spend in a Costa Coffee store or Costa Coffee drive-thru in the UK. Any Coffee Club card customers need to download the app and log in with their existing registered username and password.
As a Costa Coffee Club member there’s no more waiting in line – you’re a VIP now! Using the mobile ordering service, you can ensure your beverage is ready when you walk into the store. To check out where your nearest Costa Coffee store or drive-thru is located please click here.
Popularity: 1% [?]