Brands increase promotions following decline in footfall: Retail expert’s guidance on securing the best deals

Business / Wed 9th Aug 2023 at 07:03am

HIGH street retailers are being hit by declining sales in July due to a reduction in footfall, as a result of the continuous poor weather. As a result, many retailers are ramping up their promotional activity, offering deals and discounts to tempt shoppers back to the high street reports We Thrift.


Nick Drewe, retail expert at online e-commerce platform, Wethrift, provides industry reaction comments to this news, as well as some tips on how shoppers can secure the very best deals and discounts, and maximise their savings when shopping on the high street.

“It is unsurprising to see that the high street is experiencing a decline in footfall. The continuous poor weather conditions are guaranteed to have a negative impact on footfall numbers in store. This, combined with the ongoing cost of living crisis, rising mortgage rates and interest rates, has created a perfect storm of challenging conditions that high retailers must try and navigate to stay afloat during the school summer holiday period.

“The high street is having to adapt to these challenging times, with many retailers offering discounts to sway shoppers back into stores. With a multitude of online deals and discount codes, businesses are having to use this same strategy with ‘in-store only’ deals as a means of tempting shoppers during this rainy period of summer.

“However, this certainly isn’t a new tactic, and is a strategy that high street retailers have been adopting for years, but would usually occur during the winter months when poor weather conditions are to be expected.

“As we see the weather begin to improve, we may well see a reduction in the number of these in-store deals being offered, as the high street begins to bounce back, and more regular levels of footfall begin to occur. Fortunately, there are plenty of savvy tactics that shoppers can use in order to maximise their deals.”

Utilising student discount

If you are currently studying at university and have a valid student card, take advantage of receiving a further discount of up to 10% by showing your student card at the point of purchase.

Food shop in the evenings

When it comes to doing your weekly food shopping in supermarkets, you can maximise your savings by shopping in the evenings. Often, many supermarkets will discount select products, such as meat, ready meals and other freezable items during the evening, meaning you can secure them for a heavily reduced price.

Research sales and discounts

Before hitting the high street, be sure to take the time to research which stores are offering deals and discounts, and compare costs against competitors to ensure that you are maximising your savings, and check that you are securing the best possible price.

Sign up for loyalty schemes

Loyalty schemes are an ideal option for shoppers to capitalise on the deals and discounts being offered on the high street. Loyalty cards, such as Sainsbury’s Nectar card, Boots Advantage Card, and Tesco Clubcard, offer a range of exclusive promotional offers to shoppers, and reward them with points and money off when spending in-store. Before making a purchase, check to see if the retailer has a loyalty scheme.

Download the store’s app

Downloading the retailer’s individual app is a great way to stay in the know – they may use the app to promote any upcoming deals and discounts that will be exclusive for in-store purchases.

Join retail community groups on social media

Another way to ensure you can take advantage of the best weekly discounts being promoted by retailers, is to join one of the many popular Facebook community groups that share where the best deals on pricier items like nappies, baby formula, fresh meat and back to school clothing can be found.

If the content is published, please credit Wethrift with a link to: https://www.wethrift.com/tesco

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