Holland & Barrett adds over 500 products to food range 

Business / Tue 19th Sep 2023 at 12:54pm

HOLLAND & Barrett, the UK’s leading health and wellness retailer, has relaunched its entire food range, marking the biggest transformation of its food category to date.  

The new range of 500 products is made up of 300 entirely new own brand lines designed from scratch and 200 branded lines, and will see the return of over 70 fresh and chilled food and drinks to H&B’s high-street stores. It includes a market leading range of healthy snacks, dozens of food cupboard items to help you create a healthy evening meal as well as lots of options for the most important meal of the day: breakfast.

It is all designed to complement customers’ weekly grocery shop with simple, easy swaps that are packed with nutritious benefits – it’s food that helps you feel as good as it tastes. 

April Preston, Global Product Director, Holland & Barrett, comments: “Healthier food is at the heart of H&B’s DNA – we started life as a local grocer’s over 150 years ago, and now we’ve brought together the very best of our heritage in nutrition with the latest thinking in healthy eating and our culinary wizardry, to create a truly unique range that’s bursting with added benefits and is as delicious as it is nourishing – it’s “food that loves you back.” We’re known for our support for the millions of people in the UK who follow specialist diets, from vegan to lower carb, low and no sugar as well as those with food allergies or intolerances. Our nutritionists, chefs, ingredient specialists and in-house scientific experts have created a truly diet-inclusive range that means no one should miss out on the pleasure of eating deliciously tasty food.

We’re also the first high street retailer to include the concept of “plant points” on our food labelling, helping to encourage our customers to eat at least 30 different plants a week to support their overall wellbeing. Using our knowledge of worldwide trending food and food supplement ingredients, you’ll find food and drinks that support gut health, women’s health, immunity, energy and more.”

The new range sees many first to market finds at H&B including the first ever Dark Apple Cider Vinegar on the high street – using double the number of apples than the light version to result in a more intense, rich and sweet vinegar. Ground-breaking new “Must-Not” – an English style condiment with all the flavour and heat of a regular mustard – is a new alternative solution for those with the common mustard seed allergy.  

H&B’s exciting new store cupboard range includes a flavour-filled 8 plant-based pasta sauce and H&B’s own take on baked beans. There’s also indulgent 70% dark chocolate with ashwagandha, smoothies with added zinc to support immunity, moreish brownie bites containing one billion friendly bacteria to support gut health and snackable fruit and nut mixes with added iron to help reduce tiredness and fatigue.

April Preston continued: “We’ve worked in partnership with some fantastic new artisan and small food suppliers to help us develop this range, all of whom share our passion for wellness, and we’re delighted to be developing strong partnerships with some amazing talent to pioneer true innovation in the food world. September is just the beginning and customers will see even more from H&B food with exciting new products and brands landing in stores and onlineevery month – this is just the start!”

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