THE Perfume Shop celebrated the scent-sational new addition of another new and improved experiential store at Unit 26d, Harvey Centre in Harlow.

The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.

Not only this, but the new store also marked the occasion with a bottle giveaway to the first 15 people who spent £70 across Friday 24th January – Saturday 25th January. The bestsellers on the day of opening were Boss Bottled Night, Very Good Girl Elixir and Burberry Her Intense.

The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

The opening was overseen by Katie Store Manager, who has worked for The Perfume Shop for 9 years.

Katie commented: “We’ve been truly grateful for the incredible reception from our customers! They’ve loved exploring our new Harlow store and enjoying tailored consultations to find the perfumes that suit them perfectly, which has made the whole experience so fulfilling. The enthusiastic feedback we’ve received strengthens our commitment to delivering exceptional service and offering a curated selection of unique scents for everyone.”

One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for over 30 years, serving those with a nose for great value.

The new store is located at Unit 26d, Harvey Centre, Harlow, CM20 1XW.