The year 2025 brings a fresh approach to beauty, combining innovation with a nod to the classics. We have selected 5 popular decorative makeup products and interesting comebacks in the latest beauty trends.

Many of these items are already appearing in online catalogs, including makeup.uk. On the MAKEUP website, you can view the latest collections, compare characteristics and shades, and learn about new releases that correspond to current trends in decorative cosmetics.

Satin Skin — The Perfect Balance Between a Matte and Shiny Finish

A natural-looking complexion with a delicate, satin finish is back in vogue. Many people like popular decorative makeup products with a completely matte finish but nonetheless manage to shine since it draws attention to the skin’s natural radiance. On Instagram and TikTok, the hashtag #satinfinish is becoming more popular.

Minimalist makeup has been at the forefront of makeup trends for several seasons, but the rise in popularity of satin skin says a lot about where it is headed. According to makeup artist Kathyrn Bowyer, the popularity of satin skin stems from a certain fatigue. Contouring and layering were the basis of trends. Many makeup looks emphasized thick, heavy layers, and achieving that highly three-dimensional look could be exhausting. 

Thanks to the satin finish trending makeup 2025, skin looks like skin again, not a mask. So it’s the perfect happy medium — makeup that’s not too matte and not too dewy. Unlike these two finishes, which are on opposite ends of the spectrum, satin skin offers a luminous look that is natural and doesn’t require as much effort to achieve a beautiful finish in makeup.

Neo-Metallic Accents in Eye Makeup and an Overall “Frozen” Effect

Eye makeup gains expressiveness thanks to metallic shades. Silver, gold, and other metallic colors add depth and modernity to the look, perfectly complementing evening outfits. This is not new at decorative cosmetics innovations, but now it is trending with new perspectives. Most top brands now offer palettes of shimmering eyeshadows in gold, silver, copper, rose gold, and cobalt. There is a clear trend inspired by the beauty nostalgia of the late 90s and early 2000s.

In general, there is a comeback of the “frosty makeup” trending makeup 2025, which can already be seen in shiny eyeshadows, holographic highlighters, and glittery lip products. The Frozen cosmetics trend is back in style.

Blonzing — Blush and Bronzer Applied Together

The trend of combining blush and bronzer in one product is gaining popularity. Blonzing – blush + bronzer — allows you to achieve a sun-kissed effect with a delicate blush, which adds freshness and naturalness to the face. On TikTok, the growing popularity of this trend is reflected not only in #blonzing itself, but also in hashtags such as #sunkissedeffect and #sunsetblush. 

This approach is an example of decorative cosmetics innovations, showing how brands respond to consumer demand for multi-functional products that save time and space in a makeup bag. Among the best new decorative cosmetics in this sub-category, the leaders are:

• Rare Beauty Soft Pinch Liquid Blush — Virtue, Milk Lip + Cheek Cream Blush and Lip Color in Enigma.
• Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo – She’s So LA palette.
• Rhode Pocket Blush Toasted Teddy.
• Nudestix Nudies Matte All Over Face Bronze Color — Sunkissed color.

Berry Lips — Berry Shades on the Lips

Intense berry lipstick colors are becoming the trending makeup 2025. Shades inspired by forest fruits add expressiveness and elegance to the lips. Consumers appreciate this trend because it is versatile: it is suitable for both daytime and evening makeup.

Simply apply a berry-colored lipstick to your lips (for a nonchalant effect, you can do this with your fingers to achieve a soft, diffused effect), then apply a transparent balm on top for extra moisture. It should look appetizing and tempting!

Cherry Coded — Cherry Red in Makeup and Fashion

When it comes to cosmetics and clothing, the “cherry coded” style is all the rage. Makeup and hairstyles that use best new decorative cosmetics in red tones, such as burgundy and maroon, accentuate femininity and bravery. This can be seen in the colors of lipsticks and nail polishes – an element of beauty nostalgia, but also a clear shift towards timeless elegance and luxury.

Which of these trending makeup 2025 will catch on best? You just have to follow TikTok to stay up to date with what the street is really “buying”. Microtrends appear and disappear quickly, so it’s getting harder and harder to pick out something that will really last… Although, to be fair, most of the above trends made their debut in 2024 and are becoming increasingly popular, and not just among beauty trendsetters.