Campaign launched to encourage Harlow residents to live well

News / Wed 10th Jan 2018 at 05:10pm

A countywide project to get Essex healthy has been launched, in a move which sees all local councils including Harlow Council and health organisations working together for the first time to promote public health advice.

The www.livewellcampaign.co.uk website officially launched yesterday (Monday 8 January 2018) and acts as the countywide one-stop-shop for everything residents need to know about local health initiatives and activities in Essex.

One of the website’s aims is to encourage Essex residents to be more active and to make healthier lifestyle choices for themselves and their families. The website will focus on the issues that are common in the county so that issues affecting the 12 local council areas can be targeted more effectively.

To celebrate the launch of the website, residents are being encouraged to take part in a number of #21 challenges – a nod to the idea that it takes 21 days to break or create a new habit.

The first part of the campaign is ‘#21situps21days’ and it will run on social media for three weeks. Those who take part will be in with the chance to win prizes such as Fusion Gym memberships, the new Jamie Oliver cookbook and healthy food products. Residents can find out more information on @livewelllocal on Twitter or @livewellcampaign on Facebook.

Councillor Emma Toal, Harlow Council’s Portfolio Holder for Youth & Community, said: “We want to support residents so they have good health and wellbeing. The Livewell campaign is all part of this and is about providing information and advice on what people can do and what is available to help people lead a happy and healthy lifestyle. In Harlow there is lots to see and do and we want more residents to be aware of all the opportunities and support that is available to them. This is not something the Council can do on its own, by working with other organisations we can all do more to help residents live long and healthy lives. There’s no better time than the start of the new year to launch this campaign.”

Cllr John Spence, Essex County Council’s Cabinet Member for Health and Adult Social Care, said: “”We hear so much about over-eating and obesity across all ages and I can’t be the only Essex resident who knows they’ve overdone it during Christmas! But this is not just a passing fad; the scale of the issue is demonstrated by the scale of collaboration between councils and partners across the County; let’s learn to live healthier, happier and longer”.

Mike Gogarty, Public Health Director at Essex County Council said: “The start of the year is a good time to think about our lifestyle choices. We can all benefit from making changes and 21 days is an achievable goal that may lead to longer term health improvements. Why not chose an easy goal to start with. It doesn’t matter if we have an off day, don’t stop, just let that go and do as best we can towards the 21 days!”

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