New Travel Essex identity launched to unify bus network in county
Business / Tue 28th Jun 2022 at 03:05pm
A NEW bus identity, TravelEssex, is being launched today to help the transport network build back from Covid 19 and encourage people to swap from car to bus.
TravelEssex has been introduced to provide the network with a consistent, strong identity to build residents confidence in using bus services.
Essex County Council has worked with bus operators and other partners and following feedback from residents the TravelEssex name was chosen.
Residents will start to see the TravelEssex name and logo at bus stops and on buses from this month (June 2022).
Cllr Lee Scott, Essex County Council Cabinet Member for Sustainable Transport and Highways maintenance, said: “We want people to use buses and we want the bus network to grow. This will be better for our roads, better for all travellers and better for the environment.”
“We’ve got to make travelling by bus easier and to begin that process, we have pulled all bus services in Essex together under the TravelEssex identity. This is just the start, now we can work together with our partners to develop a website which will make it easier for residents to find information about Essex’s bus services and plan their journey.
“This partnership work contributes to ECC’s ‘Everyone’s Essex’ plan to tackle climate change, with sustainability sitting at the heart of our approach to safer, greener, healthier travel.”
Once the TravelEssex identity is launched, there are plans to develop a new TravelEssex website which will include all information relating to bus travel and a tool to help bus-users plan their journey.
The launch of TravelEssex is just the start of a process of improvement for bus travel in the county. Essex County Council is also currently reviewing the whole bus network and the council has sought views from residents, businesses and City, Borough and District Councils in Essex to identify opportunities for improvement across the network.
Kmt
2022-06-28 15:19:26
Will you still need to get 2 buses to get to Church Langley from Staple Tye which is a ridiculous situation. No areas in Harlow are connected so it’s multiple buses and long journey times on Arriva, so why would you take 2 buses instead of hopping in a car!!
A
2022-06-28 16:23:28
Load of rubbish. Corporate identity/branding is not the limiting factor when it comes to the uptake of public transport. Cost, freqeuncy, suitable routes, however, are! If you want to increase the uptake of public transport then look at the way TfL and Lothian Buses in Edinburgh do things. People need to feel confident that public transport will take them from A to B, sometimes via C on-time, every time.
Mike
2022-06-29 06:30:18
It will take more than a rebranding exercise to improve Harlow's bus services & make them more usable. The 2 hourly Sunday services are abysmal.
Elaine McCarthy
2022-07-10 13:25:32
As Harlow sits on the border with Hertfordshire the use of an Essex-county wide guide may be of limited use.
Elaine McCarthy
2022-07-10 13:28:18
As Harlow sits on the border with Hertfordshire we need a guide that includes bus routes north and west of the town.
Leave a Comment Below:
5 Comments for New Travel Essex identity launched to unify bus network in county: