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Why Harlow Town must create a buzz around their return

Promotional features / Tue 18th Apr 2023 at 09:44am

More than three months have passed since Harlow Town Football Club announced they would not be playing any more games this season.

Photo by Sandro Schuh on Unsplash

Ongoing problems with the artificial pitch was cited as the primary reason for the decision, although cynics claimed this may have been a smokescreen.

For a club that famously upset the bookmakers’ odds by beating Leicester City in the 1979/80 FA Cup, the current situation is extremely sad.

However, Town can undoubtedly start appearing on sites such as BettingTop10 Ireland in the future if they make a concerted effort to connect with sports fans in the area.

Having announced their decision to withdraw its teams from various leagues in December, it was over six weeks before a further statement was forthcoming.

Published on the club’s official website on January 20, the content sought to ‘correct any misconceptions’ about their situation.

Given there are generally two sides to every story, it was understandable that the people running the club wanted to establish their position.

Unfortunately, the club has subsequently gone virtually silent, publishing just one post on their primary social media channels in the last two months.

Having claimed they are in ‘dialogue with The FA around returning to senior football next season’ the club have failed to demonstrate they are serious about achieving their stated aim.

Local politicians have been making plenty of noise about reforms to the governance of football being imperative for lower-level football.

However, Town’s lack of public engagement around their potential return raises inevitable questions about the club’s future.

Many other clubs that have been forced to fight for their existence have expertly leveraged social channels to garner support for their efforts.

In an age where people crave information, one website story and one social media post in three months is not the way to go about things.

If the club’s owner is serious about Town returning, it is imperative for him to engage more effectively with the people of Harlow.

Failing that, Town fans would be well advised to take matters into their own hands and form a breakaway club.

While this may result in playing further down the scale, it would ensure that Harlow can get a foothold on the ladder from the start of next season.

With the current campaign heading down the final stretch, time is running out for whoever takes the lead on this issue to create a buzz around the football club.

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