SOSTRENE Grene is set to host an exciting Grand Opening at The Water Gardens, Harlow on Friday 13th September

As part of the Grand Opening celebration, the first 100 customers through the door will receive an exclusive giveaway.

Søstrene Grene is the popular Danish homewares store that has seen major recent growth as part of its UK-wide expansion.

The brand-new store will offer a carefully selected range of design-led, affordable products, including home interiors, craft & hobby supplies, and lifestyle items.

To celebrate the official Grand Opening, Søstrene Grene will offer an exclusive giveaway to the first 100 customers through the doors that Friday morning. This includes a voucher for a large, tufted rug worth over £60, along with a canvas tote bag filled with a selection of goodies. Customers can also expect to enjoy in-store refreshments alongside some surprise live performances.

Drawing on the Danish concept of ‘hygge’, Søstrene Grene creates a sense of warmth and comfort in both their customer journey and product selection. The stores signature labyrinth-style layout, accompanied by low lighting and classical music, encourages visitors to browse the range in a relaxing atmosphere.

As part of their strategic expansion plans, Søstrene Grene is rapidly growing its presence in the UK market. With ambitions to open 500 stores globally by 2027 and 100 UK stores by 2030, the Danish retailer is making significant strides in becoming a leading destination for homeware and lifestyle products nationwide.

UK Joint Venture Partners, Norma Jacob and Richard Power, who run 25+ Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are also looking forward to opening their first Essex location.

Norma Jacob, comments “We’re thrilled to finally introduce Søstrene Grene to Essex with the launch of our new Harlow store. Our collection of unique, affordable homewares is designed to charm and inspire customers and we’re excited to become a go-to destination for local shoppers.”

Richard Power adds: “The Water Gardens Shopping Centre is a great fit for our brand and we’re confident our distinctive range of homewares will complement the brilliant retail offering already in place.

“We look forward to celebrating this launch with an unmissable Grand Opening event.”
Søstrene Grene, Harlow will open at The Water Gardens Shopping Centre on Friday 13th September at 10am.