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Hamleys toy store set to open at Lakeside

Lifestyle / Thu 11th Dec 2014 at 08:50am

HamleysTHE world’s oldest toy shop Hamleys is set to open in Thurrock, joining intu Lakeside shopping centre in the New Year.

Hamleys, the world famous toy brand, has an exclusive selection of stores outside its flagship Regent Street location, with intu Lakeside set to be their fifth shopping centre store in the UK, three of which are located in other intu centre’s.

The new store at intu Lakeside will be located on Level 1 by Holland and Barrett and JD Sports, and is due to open in Spring 2015.

A spokesperson for Hamleys said: “intu Lakeside with is a great location for a new Hamleys store with its fantastic family offering. Working closely with intu we have created a store that complements our UK growth strategy, delivering our unique retail experience of fun, theatre and entertainment. The intu Lakeside store will be in a great position and we are sure the impact of an impressive 51 metre frontage right at the gateway of the proposed leisure extension means our store will perform well.”

Donna Callander, Marketing Manager at intu Lakeside said “We’re thrilled that Hamleys will be joining us in the New Year. The new store is sure to be a big hit – especially with our younger shoppers.”

Julian Wilkinson, regional director of intu, said: “Hamleys is a great addition to the retailers at intu Lakeside and substantially improves the centre’s family offer. As an iconic British brand offering quality children’s toys and experiences, the new store will attract more people, from further, for longer and will drive our ambition to create a compelling destination for families who come from near and far.”

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