Piccolo’s Walk and Wean to visit Harlow

Lifestyle / Mon 14th Aug 2017 at 01:27pm

Parents daunted by the prospect of introducing food to their babies

PICCOLO’S Walk & Wean events visit Harlow to help support parents wanting to give their little ones the most nutritious start in life

Research from Piccolo, the UK’s fastest growing baby food brand, shows that nearly half of all parents (48%) fear they are doing something wrong when it comes to introducing their babies to proper food.

Whether it is the flavour, texture or quantity of the food to offer, British parents are feeling increasingly more daunted and anxious about embarking on the weaning journey.

To help get nervous parents back on track, Piccolo is embarking on a tour of the country, inviting local parents to Piccolo’s Walk & Wean events: a series aimed at encouraging, supporting and teaching them all about feeding their babies in the best and most nutritious way and help set them up for a lifetime of healthy eating.

To celebrate doubling their range in Asda, Piccolo will be heading to Asda in Harlow on 29th August for a unique event supporting local families and encouraging them to have fun with food.

The morning will be centred around a free workshop with infant nutrition specialist Alice Fotheringham, who will be taking over the fruit & veg aisles, to dispel the myths and arm local parents with tips, tricks and recipes for feeding little ones.

Talking about the upcoming events, Alice Fotheringham said: “It is always fantastic to chat to parents directly and help inspire and encourage. Weaning can be a daunting time for new families, but with some simple tips it can be a really positive and happy time. At Piccolo we know that those first taste experiences are so important, so I can’t wait to share some of our ideas and tips with parents in Harlow looking for a bit of guidance.”


Cat Gazzoli, founder of Piccolo added: “It’s normal to worry your little one isn’t getting enough food, or the right balance of nutrients. During my career in food, I have spoken to many parents about their anxiety about introducing solids, this has in fact been one of my biggest inspirations to create Piccolo. Our mission is to provide the right advice and guidance at this time to get the perfect balance during the weaning phase.”

Piccolo’s Walk & Wean event will be at Asda Watergardens, Harlow from 10.30am on 29th August

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