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Mercure hotel group to take over former Park Inn

Business / Wed 16th Oct 2019 at 08:53am

HOTEL group Accor is to open six Mercure hotels in the UK, following a deal with Danish based real estate property group Proark.

The hotels will open by the end of this year, and will be located in Birmingham, Nottingham, Cardiff, Bedford, Telford and Harlow.

The hotel at the corner of Southern Way was the Park Inn but changed hands to become the Harlow Hotel. Now it appears it will be changing again.

Previously operating under the Park Inn brand, the hotels are currently being refurbished by Proark and rebranded to Mercure.

Accor said each Mercure hotel “takes its inspiration from the features, traditions and history of its individual location while sharing the consistent quality of an international brand”.

Jean-Marc Vendioux, SVP Managed hotels for the UK and Ireland, said: “We are delighted to be partnering with Proark on these hotels and are proud to brand them as Mercure hotels. Guests can expect a hotel which provides an incredibly high level of personalised service and the quality they expect from a Mercure, elevated by the look and feel of a hotel rooted in its local community.”

Michael Brag, chairman of Proark, added: “We have worked closely with Accor since signing this portfolio of hotels and are extremely pleased with the result of the refurbishments. Each hotel has the MercuBBT / ACTE Forum Planning call

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