From Local Startups to Global Giants: How London’s PPC Agencies Are Driving Growth

Promotional features / Tue 16th Apr 2024 at 12:18pm

How many times have you come across those ads that appear at the top of the search engine results page (SERP)? Chances are that you see them every time you search for a product or service. Those are pay-per-click (PPC) ads targeted at a quarter of the users clicking through the top search results. A top PPC agency London can help you place your products and services in front of your target audience using strong PPC strategies.

Photo by Marvin Meyer on Unsplash

PPC helps you collect data and valuable insights about your audience. This enables you to monitor emerging trends and develop custom strategies to maximise sales and profit. It can do wonders for your business. In this article, we will explore how London PPC agencies drive growth for businesses, whether local start-ups or global giants.

1. Raises Brand Awareness

PPC ads can help your business improve its online visibility and build a connection with your target audience. A PPC London agency can help you create ads for your products and services that will appear at the top of search results. So, even if people don’t click on your ads, they will come to know and become aware of your brand’s existence.

There’s a high chance that the people who often see your ads might end up clicking on them one day to learn more about your products and services and become quality leads for you. If they find what you sell valuable, they won’t hesitate to make a purchase.

2. Fast Results

If you hire an experienced agency for PPC management London, you can expect to see the results of your PPC campaigns right after they start the campaign for you. This is much faster than search engine optimisation (SEO) campaigns, which can take weeks to months to show results.

However, most marketers agree that they use a combination of PPC ads and SEO strategies to drive better results for a business’s marketing campaigns. This helps to build trust with your audience, as doing both organic and paid marketing assures them that your brand is genuine.

3. Measurable and Trackable

When you opt for PPC services London, you’re able to gather more data about your target audience and do more analysis than traditional marketing. So, it becomes quite easy to know how your ads are performing. In traditional marketing, you never get to know the number of people who saw your ad, but in PPC ads, you can measure and track everything.

You can track how many people saw your ad, clicked on it and made a purchase. You can use this data as a sample when creating other future campaigns. A PPC agency London can promote your ads using different types of creatives, such as text ads, social posts, banners, videos and more. You can measure the performance of these creatives individually to make informed decisions related to your ad campaigns.

Also Read: 5 Pay-per-click mistakes that drain your budget: What UK businesses need to know

4. Easy to Manage and Make Adjustments

A PPC company London can help you set or change the maximum cost-per-click (CPC), allocate a budget and adjust your strategy accordingly. This allows them to optimise the campaigns well and adapt when required.

For example, you can increase the budget of the campaigns that are performing well. You can pause or even make changes to a campaign that isn’t performing well. This benefit is something you don’t get in traditional marketing campaigns because you can’t test, track or make changes while the marketing campaign is active.

5. Complements Other Marketing Efforts

PPC ads can boost your other marketing campaigns for all online and offline activities. For example, if you’re organising an event, you can take the help of a PPC consultant London and run ads to promote it.

PPC works great for sales events and product announcements. So, if you have a physical store, your potential customers are likely to visit your store after seeing your ad. The search journey begins online, even if the transaction takes place offline. This trend will increase as customers rely more on online searches before making any purchase.

On a Final Note

PPC gives your business immense exposure, quick and trackable results, and abundant data that helps you make informed decisions for your business and scale it to the next level. If you need help, you can hire a reliable PPC management agency London, like Telsa Media.

They are a leading digital marketing agency in London that offers result-oriented PPC services. They can help you find the right keywords, set bids, create ads, and so much more. Get in touch with their team to learn how they can help your business grow through PPC advertising.

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