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Harlow-based charity boss announces rebrand To reach more survivors of domestic abuse. 

News / Mon 20th May 2024 at 09:16am

A HARLOW-based domestic abuse charity boss has today announced a complete rebrand and a new website in order to reach as many survivors of domestic abuse as possible in the local area. 

Safer Places have been supporting domestic abuse survivors for nearly 50 years and, in that time, have never undergone such an extensive rebrand.

 

The building of the website and rebrand took place over the last 12 months, and is a useful tool not just for survivors searching for support but also others, including professionals working in the domestic abuse field, and people needing advice on how to help a friend, family member or co-worker. 

Janet Dalrymple, who has been CEO of Safer Places for over 15 years, made the announcement in an article on the charity’s new website.  

She said: “For a long time, we have helped all survivors of domestic abuse and strived to be an accessible, forward-thinking organisation, however our outward appearance has not reflected this. 

“Above all, we’re incredibly excited. This rebrand is more than just a new lick of paint; it’s a move that will propel us as an organisation – and the survivors in our care – to a stronger, hopeful future.” 

The charity worked with Few and Far, a company specialising in supporting charities to improve their digital brand and expand their reach to those who desperately need them. 

Few and Far Creative Director, Col Grist, said: “We were in awe of the support and services the Safer Places team provides but were surprised to know how wide their reach actually was.  

“This wasn’t well represented by their current brand, and we knew that more could be done to represent their growth. 

“We wanted to acknowledge the history of the charity and not completely throw away everything that their brand represented, but it lacked the energy and positivity that their team has in abundance and the physical building representing the charity was holding them back.” 

One of Safer Places main priorities for the new brand and website was accessibility, to ensure information and support was easily available for all survivors.  

On how the website was made accessible, Col continued: “Rather than just using an accessibility plugin or template, accessibility needed to be in mind from the beginning.  

“Safer Places’ content, the resources it provides and its whole purpose, influenced the decisions we made when designing the website. 

“As such, the new website has been built with accessibility in mind right from the design phase.” 

You can find the new website and Janet Dalrymple’s announcement article here, and you can find Few and Far’s announcement blog here

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