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Harlow residents could save over £400 with “Live Local Love” Local vouchers

Politics / Thu 27th Mar 2014 at 12:03pm

A CAMPAIGN encouraging residents of Essex to be a visitor in their own county with the help of over £400 of discount vouchers is launched next week.

The Live Local, Love Local booklet of vouchers offers cash off and money-saving deals at a range of attractions and pubs and restaurants across Essex.

Last year’s campaign generated just under £670,000 of business for attractions that were included in the voucher book.

The campaign is due to be launched, during English Tourism Week at Audley End on Friday 28 March, with the first booklets handed out at a special event at intu Lakeside shopping centre on Saturday 29 March.

Shoppers at intu Lakeside will be able to pick up their voucher books and enter a competition to win a £500 intu Lakeside gift card.

Voucher books will then be available from 31 March at Tourist Information Centres, libraries, visitor attractions, hotels and B&Bs as well as restaurants. They are already available to download from www.visitessex.com/livelocal The ‘Live Local, Love Local’ campaign, run by Visit Essex, is part of the national campaign English Tourism Week spearheaded by VisitEngland. It aims to celebrate the benefits the tourism industry brings to the local economy and to support the industry.

Cllr Sue Lissimore, Essex County Council Deputy Cabinet member for Economic Growth and Infrastructure, said: “We want to improve awareness among local people about what Essex has to offer as a visitor destination, the experiences they can enjoy on their doorstep, and to increase their sense of civic pride.

“Last year’s campaign was a great success, boosting the county’s visitor attractions by over £670,000. I am delighted that the Council was able to encourage people to spend their money in Essex so successfully.”

George Kieffer, Chairman of Visit Essex said: “Our aim at Visit Essex is to promote tourism, increase visitor numbers, and generate income for Essex tourism and hospitality businesses. The ‘Live Local, Love Local’ campaign is a great example of how we support our local businesses in order to attract more customers while offering Essex residents great days out for a little less.

“This year our businesses are offering more discounts than ever giving visitors savings of over £400. We are delighted that Audley End House and Gardens are participating in this promotion alongside Ingatestone Hall, Hedingham Castle, Colne Valley Railway, Marsh Farm and many more with 2 for 1 offers.

“We are pleased to be launching the campaign at intu Lakeside on 29th March, one of Europe’s largest retail destinations which attracts 25million visitors every year, and look forward to a successful year for all.”

Izzie Peskett, Marketing Manager for intu Lakeside, added: “Having been part of the community for over 23 years, we are very proud to call Essex our home. The ‘Live Local, Love Local’ campaign is a fantastic initiative that rewards people for spending time at the attractions in our own county so we were very keen to support it by hosting the launch.”

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