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New road safety campaign to reduce motorcycle accidents

News / Fri 2nd May 2014 at 11:39am

bike99A NEW road safety campaign to reduce motorcyclist deaths and injuries on Essex roads will launch this weekend at the Motorcycle Show at North Weald Airfield.

On Sunday 4 May, the Essex Casualty Reduction Board (which comprises partners including Essex County Council, Essex Fire and Rescue Service and Essex Police) will launch the new Hugger motorcycle safety campaign.

Recent statistics show that motorcyclists in Essex make up only 1% of road traffic yet are represented in a staggering 26% of road traffic collisions involving death or serious injury.

The campaign coincides with the beginning of the motorcycling season when more riders take to the roads. It aims to increase motorcycle safety and reduce injuries.

The centrepiece of the campaign is a lovable 6ft character named Hugger who will serve as the recognisable ‘face’ of this new campaign.

Throughout the course of the campaign, other road users will be encouraged to increase their awareness of motorcyclists on the road. Motorcyclists will also be encouraged to consider additional training to help with riding safely, subsequently improving their skills and experience on the road.

The ‘Hugger’ campaign will appear on boards along some of the busiest motorcycle routes in the county from Braintree to Epping and Chelmsford.

County Councillor Rodney L Bass, Cabinet Member for Highways and Transportation said: “Motorcyclists are substantially more at risk of being killed or seriously injured in collisions. They are a minority of road users yet are the majority in fatalities and serious injuries. I hope this fresh campaign encourages motorcyclists and other road users to drive safely and make responsible choices on the road.”

Hugger, the face of the new road safety campaign, as well as representatives from the Essex County Council Road Safety Team, and Essex Police will be attending the launch.

Staff will be on hand at the launch to offer more information. Riders will be offered assessments and dealer’s demonstration rides.

Essex BikeSafe is also being re-launched at the event.

Motorcyclists and road users can visit www.drivingcasualtiesdown.org for more information.

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