DANISH homewares and lifestyle brand, Søstrene Grene, which has over 300 stores worldwide, has unveiled it will be making its Essex debut this year. Set to open this Autumn, the brand will arrive at The Water Gardens Shopping Centre in Harlow.

Known for its stylish Scandi designs and budget-friendly price points, Søstrene Grene has chosen The Water Gardens Shopping Centre in Harlow for its Essex debut. Currently undergoing a rapid expansion throughout the UK, the upcoming site will mark the brand’s first store in the county, with the official opening date due to be announced very soon.

Søstrene Grene has fast become a favourite destination for UK shoppers seeking affordable, high-quality homewares, kitchen products, furniture, gifts, hobby crafts, seasonal decorations and children’s toys including “mini home” products. Over the course of its ongoing expansion, the brand has developed a loyal following of interior design fanatics across social media who love the Danish ‘hygge’ lifestyle that the brand is centred around.

The upcoming opening will see the brand’s continued rollout of its ‘Retail for the Senses’ store model, inviting customers to browse while experiencing a relaxing sensorial journey. The concept utilises low lighting, classical music and a unique labyrinth-style layout, encouraging customers to slow down and enjoy the shopping experience.

Mikkel Grene, CEO and Co-owner of Søstrene Grene, comments: “We’ve always found ways to introduce ‘hygge’ to our stores, which is a Danish notion for feeling cosy and content. With the busy world we live in, our unique shopping experience really encourages customers to slow down, relax and enjoy a visit to Søstrene Grene.”

UK Joint Venture Partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are looking forward to their next opening.

Norma Jacob comments: “It’s a very exciting time at Søstrene Grene. As we continue to expand, we are developing a loyal following of customers who love our unique offering and affordable prices. Our stock is ever-changing with new additions weekly, encouraging shoppers to return to explore the latest collections and seasonal items.”

Richard Power adds: “We are really looking forward to the opening of our first Essex location. Our goal is to make Søstrene Grene easily accessible to our customers, allowing them to enjoy the in-store shopping experience without having to travel great distances. We’ve had many requests for a store in Essex and anticipate it will be very popular with local residents.”

Dionne Thomas, Centre Manager at The Water Gardens, comments: “We are tremendously excited to have Søstrene Grene join us here at The Water Gardens and further diversify our brand offering for shoppers. Søstrene Grene will take residence in our busy mall which will be the new home of affordable, Scandinavian style furniture, kitchenware, and crafts.”

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene